![]() ![]() ![]() Dogs are often the first assets to be sold off. Dogs – These are low market share assets that show low growth rates. Cash cows – These are high market share assets in a slowly growing market. Stars – These are high market share assets in a quickly growing market. ![]() Question marks – These are high growth rate, low market share assets. List out every product or service you offer, then arrange them into the following four categories: Wondering how to use a BCG matrix? The process is simple. Created by the Boston Consulting Group (hence the name), the BCG matrix offers a way to view all of your product ideas in one place and prep for a total market takeover to give you a competitive advantage as a market leader. Oleh karena itu, The Boston Consulting Group merancang matriks portofolio produk (BCG matrix) atau matriks growth-share untuk membantu bisnis dengan perencanaan strategis jangka panjang. Setiap bisnis membutuhkan perencanaan strategis untuk menguasai industri. The BCG matrix (also called a growth share matrix) is a tool that allows you to make the most of your business plans, marketing strategy, and assets by calculating their market growth and market share. BCG Matrix: Pengertian dan Cara Menggunakannya untuk Pengembangan Bisnis. ![]()
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